Traditional signage and digital signage: How does it affect your customer experience?
For a long time, the only option for companies that want to communicate with customers is traditional signage, such as banners, posters, and light boxes. Today, digital signage has changed the way companies communicate and has prompted them to rethink the customer experience. Traditional signage can only display one message and can only spend a lot of time and effort to update it, while digital signage can be displayed in multiple messages or advertisements in a loop to attract the attention of many target audiences. Now, people can see them in shopping malls, restaurants and retail stores every day.For a long time, the only option for companies that want to communicate with customers is traditional signage, such as banners, posters, and lightboxes. Today, digital signage has changed the way companies communicate and has prompted them to rethink the customer experience. Traditional signage can only display one message and can only spend a lot of time and effort to update it, while digital signage can be displayed in multiple messages or advertisements in a loop to attract the attention of many target audiences. Now, people can see them in shopping malls, restaurants, and retail stores every day.
But many companies have not yet converted from traditional logos, and end-customer messaging may be stagnant for weeks or months. As digital signage technology is more affordable and easier to implement than ever, you may be considering adding it to your business. The digital signage that the company uses to expand its business and meet more customer needs has many advantages.
Instant update news
The ability to update signs as needed benefits both customers and businesses. Real-time updates can help you quickly spread important news to your customers. Restaurants can use real-time updates to highlight manager specials or other sales. The image of a milkshake or a delicious salad can greatly influence the customer's decision.
With the continuous changes in safety messages from local, provincial, municipal, and national health agencies, digital signs have played a particularly important role in different stages of the new coronavirus and can convey information promptly. For companies, the ability to quickly edit signs while maintaining code is a new attempt to save time and cost. When customers enter your company, they can quickly learn the necessary precautions required within the company.
Auto-scaling campaign
You can use the auto-scaling function of digital signage to increase the output of advertising campaigns created by digital marketers. Your ads can be displayed on any screen you want without the need to resize and resize images for multiple-sized signs size.
Can add sound to the display
Digital signage is usually displayed on TVs, LCD advertising displays, large LED screens, or other audio-enabled devices. Adding audio to pictures is an innovative way to create a compelling customer experience. You can attract another feeling from your customers instead of just relying on their imagination. There are many ways to enhance the audio display: customer recommendations, pleasant sound effects, and songs by popular singers.
Although digital signage is a valuable asset, it cannot operate independently and require professional maintenance personnel to manage and publish content through the digital screen management system.
Clearly display customer orders
Many times, customers do not realize that the order is wrong until they receive the receipt, or worse, once they receive the order, they realize that, in addition to disappointing the customer (even if it is their fault), this confusion is also It will extend the waiting time, disappoint customers, and waste resources to place orders again. This can be avoided by using a digital display to clearly show what the cashier puts in the computer so that customers know exactly what is on their ticket.
Suitable for various industries
In addition to helping companies with marketing, digital signage can also help more industries. The electronics department uses digital displays to promote the latest movies, games, and accessories to attract shoppers who are already in the store; Displays can be promoted to young customers, recognized by celebrities, and later shown to their parents through fitness classes or time-saving product advertisements.
Cut costs As technology advances, the costs associated with digital signage are declining. Digital signage allows more companies to abandon cooperation with sign and banner manufacturers, thereby saving more money. The digital display can also be updated remotely, reducing the need for employees to manually change content. Putting more ads on the same screen allows the company to increase the efficiency of its marketing efforts. Images or videos of digital signage can be easily transmitted to other digital resources, such as social media or billboards.
Better use of data Digital signage is a great way to show customers the functionality of a product. Rotating the highlighted features can help determine the most effective features to convince customers to make a purchase. It also provides a new way to collect data, and you can test the success of the language or images used on the digital screen to determine their impact on the customer experience. Using different displays in different locations will provide your marketers and data scientists with the information they need to determine the best marketing efforts.
Digital signage means a better customer experience
The management system of digital screens and digital screens is worth your company's investment in the initial cost. It attracts more customers' attention and provides useful functions that physical displays can't match. Before augmented reality or virtual reality is feasible for companies, digital signage will be the best signage choice.
